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Novare photography

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Editorial photography,
brand imagery and
visual storytelling.

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Novare creative direction

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Strategy, content and
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Novare digital development

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platforms and tools shaped
around real workflow.

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Featured case study

Case study:
It’s the Bird Nerd

Strategy that turned attention into momentum.

What started as a personal wildlife account became a real-world test of what happens when strong content meets proper strategy.

Hooks, trends and audio all played their part, but the biggest shift came from understanding what the audience actually stopped for: strong photography, useful information, recognisable formats and content built to be shared.

Carousel structure, posting consistency, audience behaviour and repeatable ideas turned isolated spikes into sustained growth.

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It's the Bird Nerd Instagram profile
It's the Bird Nerd Instagram insights
1,478,631 views
+10,532 net followers
80,676 interactions
599,080 viewers
1.4M post views
71K story views
42K reel views
Software development

Software that fits
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The best systems don’t force your workflow to bend around off-the-shelf software. We build tools around the way your business actually runs.