Visual stories for brands with feeling.
Creative direction, photography and brand storytelling rooted in atmosphere, texture and ideas.
View WorkA creative studio built around ideas, atmosphere and visual storytelling.
Novare Creative is a South Yorkshire-based creative studio founded by Gemma photographer, brand strategist, creative director and web developer. With a background in hospitality marketing and over a decade behind the lens, Gemma has built a studio that does something rare: everything under one roof, with one creative vision running through all of it.
From brand identity and photography to Shopify builds, Laravel platforms, TikTok Shop and content strategy Novare handles the full picture. Not as a generalist. As someone who genuinely does all of it, at a level that most agencies struggle to match with a whole team.
We create visuals that feel less like content and more like a world.
I started Novare because I kept seeing the same thing: brilliant businesses being overlooked because their visuals didn't match their quality. A restaurant with incredible food and mediocre photos. A product brand with a real story buried under generic imagery. A business owner who knew exactly what they were building but had no idea how to show it. That's the gap Novare fills.
My work is rooted in atmosphere. I'm drawn to texture, light and the details that make something feel alive. That instinct was sharpened by years of wildlife and macro photography, learning to slow down, look closer, and wait for the moment that makes a shot worth taking. I bring that same patience and precision to every brand I work with.
I've animated content for Gary Vaynerchuk's VeeFriends project. I've had photography used in Mandarin Stone's national print lookbook across 16 showrooms. I've built multi-site Laravel platforms for networks of businesses across the UK. I've grown @itsthebirdnerd to over 10,000 followers on Instagram, with a single reel hitting 1.8 million views. I've launched brands from scratch, identity, photography, web, social, and watched them go from invisible to unmissable.
Novare is based in Elsecar, South Yorkshire, and works with clients across the UK. If you're building something worth remembering, I'd love to be part of it.
What makes us different.
We do it all in-house.
Photography, strategy, web design, branding, content one studio, one creative vision, no briefing chains.
We understand small business.
We've worked in it, built in it and grown in it. We know the difference between a big idea and a workable one.
We work with intention.
Every decision is made on purpose. From the typeface to the tone of voice, everything is considered.